The full playbook for Black Friday, Cyber Monday, and the holidays. Your numbers, your offer, your emails, your ads, and a calendar that tells you exactly what to do and when.
Get the Blueprint · $47Launch price $47 through October 15. Then it goes to $67.
SystemsFrom your numbers to January
TemplatesCopy each in one click
TasksOn a calendar that moves with you
Email segmentsReady to build in your email platform
Last year you picked a discount a week before Black Friday, made a graphic, sent an email, posted a few times, and hoped. When January hit, you weren’t sure if any of it made money. Nobody hands you a plan. So I made one.
Go in order. Your numbers decide your offer, your offer decides your emails and ads, and all of it lands on one calendar. Every part ends with a checklist.
What you really make on an order, and exactly how hard you can push your ads.
Pick an offer that sells and fits your margins. Tiers, bundles, gifts, early access, code rules.
Segments, flows, Black Friday flow versions, signup forms, and how often to send.
Tracking, a tested creative bank, early access ads, sale creative, and scaling rules.
Make your sale show up everywhere, and get creators and affiliates selling for you.
Everything to set up, a full pre-launch checklist, and launch day hour by hour.
Every task, week by week, from October through January. Plus a two week version.
Turn Q4 buyers into repeat customers and set up an even better next year.
Every template is a Google Sheet you copy straight into your own Drive. Type in the green cells, and everything else works itself out.
| Discount | Customer pays | Margin | Breakeven ROAS | Zone |
|---|---|---|---|---|
| 0% | $65.00 | $42.75 | 1.52x | Go sitewide |
| 20% | $52.00 | $30.14 | 1.73x | Go sitewide |
| 30% | $45.50 | $23.84 | 1.91x | Go sitewide |
| 40% | $39.00 | $17.53 | 2.22x | Go sitewide |
| 50% | $32.50 | $11.23 | 2.90x | Protect it |
| Date | Revenue | Ad spend | 3 day MER | nCAC | Status |
|---|---|---|---|---|---|
| Nov 13 | $4,120 | $1,050 | 3.92x | $16.40 | Scale |
| Nov 14 | $2,980 | $1,100 | 3.38x | $18.90 | Scale |
| Nov 15 | $2,210 | $1,150 | 2.61x | $22.10 | Hold |
| Nov 16 | $1,640 | $1,200 | 2.10x | $27.30 | Below floor |
| Date | Area | Task | Status |
|---|---|---|---|
| Oct 5 | Offer and site | Run your numbers | Done |
| Oct 12 | Offer and site | Lock your offer | Done |
| Oct 19 | Email and SMS | Write sale versions of your flows | In progress |
| Nov 2 | Offer and site | Swap popup to early access | Not started |
| Nov 13 | Launch day | Flip the switches | Not started |
| Segment | Type | Use it for |
|---|---|---|
| Engaged 90 | Engagement | Big announcements, last chance |
| Cart intent, no order | Intent | Your cart is on sale sends |
| Product intent: [bestseller] | Intent | Product spotlight emails |
| Early Access list | Sale | Your highest converting send |
| Q4 first time buyers | Sale | Turning them into repeat buyers |
| Flow | Timing | Subject line |
|---|---|---|
| Welcome | Right away | welcome in ([X]% off right now) |
| Browse | +2 hours | still thinking about it? |
| Cart | +1 hour | your cart is [X]% off |
| Checkout | +1 hour | you were so close |
| Post-purchase | Right away | it’s on the way soon |
Most brands run Q4 one of two ways, and both hurt. The Blueprint shows you a third: scale with intent, knowing exactly what every offer leaves you and what your business needs to keep growing.
Throws out a massive discount and it feels amazing. Orders flying in, revenue everywhere. Then January comes, there’s less in the bank than when Q4 started, and nothing makes sense. No money left to restock for the new year.
A careful little discount and a little profit. But the customer list barely moves, and next year starts exactly where this one did.
You know what every offer actually leaves you. You set real goals for how many new customers to bring in and how much profit the business needs, then scale hard toward both. More customers in, and money in the bank to keep growing.
Everything in the Blueprint is what brands pay an agency or consultant to build for them: the margin math, the offer, email flows and segments, the ads plan, and a full Q4 calendar.
That’s easily what it costs to have someone build your numbers, offer, flows, segments, ads plan, and calendar, then run it for you.
The same system, laid out step by step, plus 5 templates you copy in one click and keep for every Q4 after this one.
“I’m sure you’ve had people tell you there’s no blueprint in ecommerce. I believe that’s true. But this is the closest thing to it.”
I run Minted Marketing, and I own Sleek Fit Jewelry, which I grew from 4 orders on drop day to doing well over six figures every single month of last year’s Q4.
That didn’t happen from running one Q4 campaign. It happened over years of doing it, building, and learning every system I put into this Blueprint, so you can get there a lot quicker than I did without all the trial and error.
I also know a lot of founders are self-funding their brand, and every dollar matters. I wanted this to be accessible to everyone, so you don’t have to burn through thousands of dollars to get the information and systems you need to actually build your business.
Jewelry, apparel, beauty, supplements, home goods, or anything else people buy online. Written with Shopify in mind, and it works on any platform.
Right after checkout, you’ll get an email with your download link. The links to copy all 5 templates are inside the PDF.
If you’re reading this in October, you’re right on time. The calendar starts about six weeks before your sale. If you’re starting in November, there’s a two week version that covers the must dos.
Yes. The examples lean on jewelry and apparel, but the system works for anything people buy online: beauty, supplements, home goods, accessories, and more.
No. It’s written with Shopify and Klaviyo in mind since most brands use them, but the same steps work on other platforms like Omnisend, Attentive, and Postscript.
Just a free Google account. Click a link, and Google makes your own copy of each template in your Drive.
That’s what we do at Minted. Grab the Blueprint, and if you’d rather have us run it with you, just reach out.
Get your numbers, your offer, your list, and your ads ready now, and Black Friday is just pressing buttons you already set up.
Get the Blueprint · $47Launch price $47 through October 15. Then it goes to $67.
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