Minted Marketing operates as a hands-on growth partner for DTC brands. We do not just run your ads and disappear. We come in, build the full system, and work alongside you to scale your brand the right way through paid media, email, SMS, and website optimization, one outcome: a brand that grows consistently and sustainably online.
Core Systems
Performance
Focused
[ 01 / Philosophy ]
Most agencies are built to manage ad accounts. We’re built to scale brands.
That distinction matters. Managing an account means optimizing for ROAS, impressions, and click-through rate. Scaling a brand means making decisions based on the financial metrics that actually determine whether growth is profitable: gross profit margin, break-even MER, contribution margin, blended CAC, and LTV.
Every service we deliver is built around that distinction. We operate four core systems that work together to acquire customers efficiently, retain them at scale, and grow your brand without sacrificing profitability
[ 02 / The Four Systems ]
SYSTEM ONE
01 Acquisition
We scale customer acquisition through paid media across the channels that move the needle for eCommerce: Meta, TikTok, and Google Performance Max.
Our media buying approach treats your ad account as a single ecosystem, not a collection of isolated campaigns. Performance is evaluated holistically:
- Blended MER and blended CAC across all channels
- Offer conversion rates and angle-level performance
- Creative performance trends and concept fatigue
- Account structure and budget allocation
Instead of reactionary, day-to-day campaign tweaks, we optimize based on data patterns across the entire account. That’s how we identify when to scale spend, when to pull back, and where the next dollar earns the most return.
SYSTEM TWO
Creative is the single biggest driver of performance in modern paid media. Most agencies treat it as an afterthought. We treat it as the engine.
We don’t film content. You do that, or your creators do. What we do is take the raw footage you provide and turn it into ads engineered to perform inside your account. Our creative system delivers fresh, edited creatives on a consistent weekly cadence to protect account health, keep frequency low, and ensure there’s always a new contender ready to test. Each weekly cycle includes:
- Concept ideation rooted in account data and what's already working
- Hook, angle, and variant testing built from your existing assets
- Structured testing frameworks that isolate what's working
- Editing client-provided footage into ad-ready creatives optimized for the feed
- Consistent weekly creative delivery to keep frequency low and the account fresh
The result is a steady flow of new creatives entering the account every week, so winning concepts get identified quickly and scaled aggressively, losing concepts get retired before they drain budget, and your audience never burns out on the same handful of ads.
SYSTEM THREE
03 Conversion & Campaign Optimization
Spending money to bring customers in means nothing if the place you are sending them is not built to convert them.
We are in the account every day. Paid media and website performance are looked at together as one system rather than two separate things, because what happens on the site is just as important as what is happening in the ads. We are constantly identifying what is working, cutting what is not, and making real time adjustments across both to make sure every dollar being spent on traffic is going somewhere that is actually built to convert it.
- Website conversion analysis tied directly to ad performance
- Landing page and product page feedback to improve conversion rate
- Offer and promotion testing to find what actually moves product
SYSTEM FOUR
Acquisition is only half the equation. The brands that scale fastest are the ones that maximize the lifetime value of every customer they acquire.
We build retention systems designed to do exactly that:
- Email marketing flows for every stage of the customer journey
- Campaign calendar planning aligned to your offer strategy
- SMS marketing flows that complement email without cannibalizing it
- Returning customer offers designed to increase repeat purchase rate
When acquisition and retention work together, the math changes. You can spend more to acquire a customer because you know what they’re worth. That’s how brands scale aggressively without burning margin.
Running ads without knowing what is actually working inside the account is not marketing. It is guesswork.
We are in the account every day looking at paid media and website performance together as one system, making real time adjustments so every dollar being spent is going somewhere that is actually built to convert.
[ Services / 04 Systems ]
Aligned by design
Minted operates on a performance-based pricing model. Our compensation is tied to the revenue we generate for your brand, which means our incentives are aligned with yours from day one. We win when you win.
Minted is built for eCommerce brands that are serious about scaling.
01
Already have product-market fit
02
Brands with available budget to actually put behind paid media and scaling
03
Want to scale aggressively through paid acquisition
04
Are committed to long-term growth, not short-term wins
> if that sounds like your brand, the next step is a qualification call.