[ 01 / The Wins ]
CASE STUDY · 001
01 TEBORI JEWELRY
280%
Average Account ROAS
$50K+
REV GENERATED FROM ADS
$27.24
ACCOUNT CPA
1K+
NEW CUSTOMERS
Building an Online Sales Engine From the Ground Up
overview
Tebori came to us at the very beginning. No paid media. No email or SMS system. No real website infrastructure, just a basic template with product on it and no real path to get a customer from landing on the site to actually buying. The online side of the business was essentially untouched and generating nothing. What we saw was a brand with a strong identity and real product that just needed the right systems built behind it to start converting that identity into revenue.
There was no foundation in place to grow from. No way to capture customer information, no campaigns to bring new people in, no flows to bring them back, and a website that was not set up to convert the traffic it did have. The brand was relying entirely on organic reach with no infrastructure to turn that attention into consistent online sales.
We implemented our full stack of systems to transition them from a green business to a market leader:
Profit-First Analysis: We identified their Gross Profit Margins and Break-Even MER. Most people guess; we use these numbers to determine exactly how aggressively we can pull the trigger on ad spend.
Creative Velocity: We launched a structured testing framework. We use rapid static and reel production to stay ahead of creative fatigue—if you aren’t testing, you’re dying.
Retention Architecture: We built out the backend with Email and SMS flows. This ensures new customers are nurtured into long-term, high-LTV assets.
We came in and built everything from scratch. Full paid media setup and management across Meta, a complete email and SMS system including flows and campaigns, and a full website audit and optimization to make sure the site was actually built to convert. Every piece was built to work together as one system rather than a bunch of separate moving parts
From zero in online revenue to $12,000 a month within the first months of working together.
0 → $12K
Monthly Online Revenue
0 → Running
Paid Media, Email & SMS, Website Optimization
CASE STUDY · 002
02 TANQ. ATHLETIC
$30K+
Monthly ONLINE Revenue Generated
300+
Ad Variations Tested
40%
Increase in Email Revenue Month Over Month
3x+
ROAS
Turning Seven Years of Brand Equity Into Daily Online Revenue
TANQ Athletic had been building for seven years. A loyal community, a proven product, and a track record of selling out at expos and pop-up events across the country. Paid media had been attempted before but no one had been able to crack the code on how to actually market the product correctly online. Outside of drops, day-to-day online sales were essentially flat and the business was still heavily dependent on in-person events to move product
The brand had everything it needed to scale online but the pieces were never put together the right way. There was no real backend system in place, no email and SMS infrastructure to retain and convert existing customers, and the paid media that had been run before never translated into consistent daily revenue. The online side of the business had never had a real foundation built underneath it.
We built the backend system that had been missing. Full email and SMS flows and campaigns, website optimization to make sure traffic was actually converting, and paid media managed the right way with the right creative angles and structure. Once everything was running together, TANQ went from zero day-to-day online revenue to $30,000 in monthly sales at over a 3x return on ad spend. For the first time in seven years the business had a system generating cash flow every single day without needing to show up somewhere in person to make it happen.
$0 → $30K
Monthly Online Revenue in Month One
3x+
Return on Ad Spend
CASE STUDY · 003
03 SLEEK FIT JEWELRY
310%
Lifetime Average Account ROAS
$70K+
REV GENERATED a month
$24.17
ACCOUNT CPA
4x
ACCOUNT MER
From $0 a Month to $70K-$80K a Month Using Everything I Learned the Hard Way
In 2022, before Minted Marketing existed, I was just a founder with a vision of creating an e-commerce jewelry brand, which became Sleek Fit Jewelry. My name is Max Rosen and I now run both Sleek Fit Jewelry and Minted Marketing, but this is the story of where it all started.
I spent a full year prior to launch putting everything I had into building a brand. Every dollar I had went into inventory and marketing. I was convinced I was doing everything right, I would sell-out my first drop, and Sleek would be a huge success. Launch day came and four orders trickled in. What followed was two to three years of figuring out why, getting a master’s degree in digital audience strategy, and working hands on alongside some of the biggest brands in the e-commerce space to finally understand what actually moves a brand online and what I had been doing wrong.
The product was right. The identity was there. What was missing was a real understanding of how to build the systems that turn a brand into a business. No paid media infrastructure that actually worked, no email or SMS backend, no website built to convert, and no real blueprint for how all of it should work together.
Like every new founder I thought I had something special and that the world would just find it. The overnight success story felt closer than it was. What I did not realize yet was that having a great product is only one piece of a much bigger puzzle, and in a world where everyone online seems to have the answer on how to scale a brand, there is actually no clear blueprint. Everyone is selling a different version of the truth and none of it tells you how to actually build a business that works from the inside out.
After years of learning everything the hard way, every lesson, every failed campaign, every dollar spent on the wrong thing, I took everything I had built up and applied it directly to Sleek with one goal in mind. Build a brand ecosystem that actually works from the inside out.
I built a full paid media acquisition system with a structured creative testing framework designed to generate the kind of creative velocity that scaling actually requires. Hundreds of ad variations tested A MONTH, winners identified, and budget scaled behind what the data said worked, not what felt right.
Alongside that I built a complete email and SMS retention engine from scratch. Every flow, every campaign, every touch point designed to maximize the lifetime value of every customer coming through the door and create a revenue stream that does not stop when the ads do.
Website optimization was layered in to make sure that every person landing on the site had the best possible chance of converting. UGC and creator content was integrated strategically to build real social proof and keep the creative ecosystem fresh and diverse.
Every scaling decision was made through a profit-first lens, making sure that as the numbers grew the business underneath them was growing stronger at the same time. What came out the other side was not just a brand doing good revenue numbers but a fully operational brand ecosystem built to sustain and compound that growth over time.
Every System I Built for Myself I Now Build for You.
The same paid media infrastructure, retention engine, creative framework, and profit-first approach that took Sleek from 10-15 orders a month to $70,000 to $80,000 in monthly revenue is exactly what I bring to every brand I work with. Whether you are just starting out or have been at it for years, I take everything I learned the hard way and implement it directly into your business so the online side finally starts working for you instead of against you.
CASE STUDY · 004
04RARE LA JEWELRY
2K+
Rev generated a month from email/sms systems
$38K+
profit generated from ads
$17.89
ACCOUNT CPA
7x
roas
Building an Online Revenue Stream for a Brand That Lives and Breathes In Person
The founder of Rare Jewelry is one of those people who was just built for in-person selling. A one person operation that has spent years building a loyal community through markets, pop-ups, and events, showing up and connecting with people face to face in a way that most brands only dream about. The in-person side of the business was thriving. The online side essentially did not exist.
With one person running everything, the online side of the business was never going to be the main focus and it did not need to be. But leaving it completely untouched meant leaving an entire revenue stream on the table. No customer list, no paid media, no email or SMS, and no website built to convert. Everything the brand had built in person had no digital extension to capture, retain, and monetize that audience beyond the event itself.
We came in and built the online side of the business as its own separate engine, one that runs in the background without taking focus away from what the founder does best, in person markets. Small but highly targeted paid traffic, a full email and SMS system built around the brand’s existing community, and website optimization to make sure every visitor had a real reason to buy. Every piece was built to operate as profitably as possible so that what comes in is as close to pure profit as it gets.
The biggest thing this unlocked was something that had never existed for this business before. The ability to make money without having to show up somewhere to make it happen. No event, no pop-up, no market. Just a system running in the background generating consistent cash flow whether the founder is working or not. That is an entirely new dimension of income for a business that previously could only make money when it was physically present somewhere.
The goal was never to turn this into a massive paid media operation. It was to create a consistent stream of extra revenue that compounds quietly over time and gives the business more fuel to keep doing what it already does so well in person.
CASE STUDY · 005
05NEW YORK KNICKS X NBA STORE
5K+
Units sold
18K+
Contacts collected before launch
$340K+
Generated at launch
6x
ROAS
Launching Officially Licensed Jewelry Into One of the Biggest Sports Markets in the World
When the New York Knicks decided to expand into officially licensed jewelry and accessories on the NBA Store, they knew they were stepping into new territory. Selling jewelry online is a completely different animal than moving apparel. The customer is different, the buying behavior is different, and the way you market it has to reflect that. That is exactly why they brought us in. Our expertise in scaling jewelry brands online made us the right partner to not just launch the product but actually make it sell.
Launching a new product category on a major platform like the NBA Store comes with its own unique challenges. The Knicks name carries enormous weight but that alone does not move jewelry. Reaching the right fans, the ones who are going to buy officially licensed jewelry and accessories rather than just a jersey or a hat, required a targeted and intentional paid media strategy built specifically around how jewelry sells online. Without that expertise behind it, even a product with one of the most iconic sports franchises in the world behind it risks underperforming at launch.
We built and managed the full paid media campaign to support the launch. Targeted campaigns designed to reach the right audience at the right time, creative strategy built around the product and the identity of one of the most iconic franchises in sports, and a promotional push that turned the launch into an actual event rather than just a product quietly going live on a page. Every campaign was built around the specific knowledge of how jewelry buyers think and behave online, driving real traffic and real conversions to the NBA Store from day one.
THE RESULT
A fully executed paid media launch campaign for an officially licensed jewelry and accessories line on the NBA Store, powered by real expertise in how jewelry sells online, for one of the most iconic franchises in the world.
NBA Store
Official Launch Platform
New York Knicks
Officially Licensed Jewelry and Accessories
Full Campaign Built
Paid Media Strategy, Creative Direction, and Launch Execution
Jewelry Expertise
Applied to a Brand New Product Category for the Franchise
CASE STUDY · 006
06FEED OFF EACHOTHER
327%
Average Account ROAS
$124K
REV GENERATED FROM ADS
$32.43
ACCOUNT CPA
3x
ACCOUNT MER
Reviving a Brand, Shifting an Identity, and Building Consistent Monthly Revenue
FOE came to us in the middle of a transition. The brand had been surviving off of drops, which is an increasingly outdated way to run an e-commerce business in a world where consistent daily cash flow is what actually builds something sustainable. On top of that they were in the middle of shifting their entire brand identity from an athletic-based aesthetic to a streetwear style. Two major challenges happening at the same time with no real online infrastructure in place to support either of them.
Relying on drops to generate revenue means the business only makes money when it launches something new. There is no engine running in the background, no day-to-day sales, and no real online presence holding things together between launches. When FOE came to us their monthly online revenue was essentially zero outside of drop days. The brand identity shift added another layer of complexity, as the entire way the brand communicated with its audience needed to evolve at the same time.
We came in and rebuilt everything from the ground up while simultaneously helping facilitate the full brand identity transition from athletic to streetwear. On the paid media side we built and managed full Meta campaigns, testing different creative angles that reflected the new brand direction and identifying hero products that could scale into consistent day-to-day sellers beyond just drop days. The entire email and SMS system was rebuilt from scratch, new look, new feel, new flows, and new campaigns all aligned with where the brand was heading visually and culturally. The website was audited and optimized to make sure every visitor landing on the site had a clear path to purchase that matched the new identity. Drop campaigns were used strategically not just to generate revenue but to gather real data on what the new audience responded to, which fed directly into the day-to-day paid media strategy. Every channel, paid media, email, SMS, and the website, was built to work together as one system rather than a bunch of separate moving parts.
THE RESULT
From zero in monthly online revenue to consistent $10,000 plus months. A brand that no longer relies on drops to survive, a fully evolved identity reflected across every channel, and a real online engine running every single day generating cash flow whether there is a drop happening or not.
$0 → $10K+
Consistent Monthly Revenue
Full Rebrand
Athletic to Streetwear Identity Shift Executed Across Every Channel
Complete System Built
Paid Media, Email, SMS, Website Optimization, and Creative Direction
Hero Products Found
Scaled Into Day-to-Day Sellers Beyond Drop Days